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Each Website comes with pre-loaded content optimized for search engines to your specific city, state or location this gives you a headstart in the local search engine rankings.
As a PADI Dive Center you know that you can use all or parts of their course descriptions for your marketing efforts. We make it easy for you to deploy your course descriptions in minutes. We even tailor the descriptions with your dive center's name and location.
Since your website comes with pre-loaded content taken from the PADI site you do run the risk of running into "duplicate content issues" these can have an impact on your search engine rankings. We provide you with the basic framework for your site, it's up to you to personalize it.
Have a look at our Duplicate Content post for ideas on how you can improve on your course descriptions.