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Engage your divers. If you're not interacting with them on the web then why do you have a website? We bring dive centers around the world into the next web, with social networking, online reservations and other features that divers want and expect.

Connecting Dive Shops With Their Divers

Built by divers for divers, our websites will have you interacting with your divers, giving them online services that they have come to expect in this web 2.0 world.

Don't let yourself or your dive center be the last to embrace the latest in web technologies.

What does   your website say about your business?You website is the face of your dive center on the web. When a potential diver views your website they will decide in mere seconds if they want to do business with you.

Ask yourself the following questions:

  • Does my website truly reflect my business as it is today?
  • Does my website display the same professionalism I expect of myself and my staff?
  • Does my website market continuing education effectively?
  • Does my website maintain and enhance my relationship with my existing customers and work to create new ones?
  • Is my website engaging and offer my divers anything more than just a place to visit one time?
Did you answer no?

If the answer is no to any of these questions, don't worry. We're here to help.

Our main goal is to provide you with a professional polished website that has the features you need at a price you can afford. We will provide you with a business website that is feature rich and easy to maintain.

  • You are no longer dependent on the web designers making changes for you.
  • Changes can be made any time they are needed, day or night. This is increasingly important as your divers come to rely on your website as a communications channel.
  • You can engage your divers; with video, social networking, and other features all focused on driving traffic and sales from your website.
  • You can offer your divers services that they have come to expect in an ever evolving connected world.

Facebook Applications and Project Aware

I'm really a big fan of applications for Facebook; especially since Facebook made the change to only allowing iFrame applications going forward. It really does open a whole new range of possibilities for dive centers.

Read more...

Assess Your Social Networking Strategy

Update FacebookAs first reported but my friend Darcy over at The Business of Diving, Facebook has now provided dive shops who inadvertently started using a facebook personal profile as a business with a way or converting their pages over to a business page.

Facebook is doing more and more to add more functionality, specifically for small businesses, and all of that functionality is focused on the page. There are a lot of differences between profiles and pages, which makes pages absolutely the only way for your dive center to get a lot of value out of Facebook.

Now that facebook has provided this functionality to convert pages; to me it signals that they are going to start cracking down on this as using fB this way as it is a violation of their terms of service.

Read more...

Targeting Facebook Updates

I was just on the PADI Facebook page and noticed that lately they are sending out quite a few updates in different languages. While I understand why PADI as an internatiaonal organization is doing this, it's not having the desired effect.

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New Facebook Feature - Use Facebook as "Your Business Name Here"

I'm sure everyone's aware that facebook has rolled out the new Business Pages look along with some really cool new features. One that I'm really impressed with is the ability to interact within facebook as your business.

New Facebook Feature - Use Facebook as "Your Business Name Here"

This in my opinion is going to big win for dive shops that are using business pages correctly on facebook. Here's why...

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Dive Center Marketing

Should I Build My Website Myself?

Should I Build My Website Myself?
Just this morning I was participating in a discussion over at the linked-in group Business of Diving Institute (BODI) where someone asked: Did you design and build your website yourself? How much time...
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Ten Ideas for Your Scuba Blog

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Many times dive shop owners know they need a blog, they will sometimes even start one. But then comes the hard part...what to put on my scuba diving blog? This is where many get stuck, so after...
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Quick Update

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Just a quick update and a look ahead with things from Engage Your Divers.  Things here have been pretty busy and hectic to say the least.  Unfortunately like everyone else, the blog is usually the first...
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Maximize Your Scuba Blog

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After doing quite a few scuba website reviews for DEMA members a few recurring themes keep popping up.

The good...
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Duplicate Content Part 3 - Course Descriptions

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  Up until now, the things I've been talking about are more on the server and set up level. A "Best Practices" if you will when it comes to setting up your website. In this post I'll be talking about...
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Duplicate Content and Dive Centers - Part 2

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Many Domain Names - One Site Many dive centers and other small businesses will often purchase different domain names that are either related to their dive shop or are a common misspelling etc etc. So...
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